In 2023, Pottermore Publishing, a global digital audiobook and eBook publisher of the "Harry Potter" books, experienced a surge in sales despite ongoing attempts to cancel the series' creator, J.K. Rowling.
Despite facing backlash from leftist activists for her support of biological women over transgender individuals, Pottermore's profits saw a tremendous increase from $7 million to over $11.9 million in the last fiscal year, GB News reported.
Pottermore's Managing Director released a statement regarding the rise in revenue and attributed it to various factors, including partnerships, language catalog growth, and initiatives such as the annual "Starting Harry Potter" campaign for new readers. This surge in sales is a testament to the enduring popularity of Rowling's beloved book series, which has captivated audiences for decades.
Rowling, who has been vocal on social media about her stance on gender identity, has faced intense backlash from trans activists. In a recent viral post, she criticized the term "cis," a term used to describe individuals whose gender identity aligns with their biological sex, after X boss Elon Musk labeled it "a slur." Rowling stated that "cis" is ideological language, and individuals have a right to disagree with the notion of gender identity.
Her post garnered over 20 million views and sparked a conversation about gender identity and language. In another post, Rowling responded to a trans activist who claimed that she, as a cis woman, has the right to disagree with him. She wittily replied, "Just type 'repent, heretic,'" highlighting the intense backlash she receives from those who disagree with her views.
The "Harry Potter" series has been in the spotlight ever since Rowling made her stance on gender identity known in 2020. In response to the former Scottish female First Minister, Nicola Sturgeon's support for the government's Gender Recognition Reform Bill, Rowling tweeted that biological sex is a reality and should not be erased. Her stance sparked widespread outrage and led to calls for the removal of the "Harry Potter" books from libraries and schools.
Pottermore witnesses surge in profits with pre-tax gains reaching £9.4 million
— The Rowling Library (@rowlinglibrary) January 2, 2024
However, the recent surge in profits for Pottermore Publishing shows that the demand for the "Harry Potter" series remains strong, despite efforts to cancel Rowling and her works. The series has been translated into 80 languages and has sold over 500 million copies worldwide, making it one of the best-selling book series of all time.
Pottermore's success also highlights the enduring impact and influence of the "Harry Potter" series on readers of all ages. The series has not only captured the hearts of readers but has also spawned a massive franchise, including movies, theme parks, merchandise, and spin-off books.
Furthermore, Rowling's stance on gender identity has sparked a larger conversation about freedom of speech and the boundaries of cancel culture. Many have applauded her for speaking out and standing up for her beliefs, while others continue to criticize and attack her for her views.
As the "Harry Potter" series continues to top best-seller lists and attract new readers, the future looks bright for Pottermore Publishing. Their success in the face of cancel culture attempts on Rowling is a testament to the enduring power of her storytelling and the timeless messages of love, friendship, and bravery in her books.