Oh, this thing has gone nuclear — and at this point, you almost have to laugh at how completely unhinged it’s gotten. A jeans ad. Yes, an ad for denim, featuring Sydney Sweeney, has left the perpetually outraged crowd foaming at the mouth, and it’s only making her — and American Eagle — look better by the day.
Let’s recap: American Eagle dropped a fall campaign starring Sweeney with the cheeky tagline, “Sydney Sweeney has great jeans.” A play on words? Absolutely. Nazi eugenics? Only if you’ve fully disconnected from reality.
Still, that didn’t stop critics from shrieking online about how the ad was “Nazi-coded,” with one MSNBC op-ed even claiming it signaled some “ugly cultural shift toward whiteness.” That’s how far down the rabbit hole we are — an all-American actress in blue jeans is apparently dangerous now.
Here's the shooting only. Very nice! pic.twitter.com/vognxjAcxV
— ExistenceExists (@IamSvented) August 1, 2025
But instead of folding like so many companies do, American Eagle stood firm. They issued a statement saying, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story.” Translation: calm down, it’s denim. And people loved it. Online reactions praised AE for not “making up a bulls*** apology for the libs,” with others calling the backlash proof that the “woke mind virus is slowly dying.”
Meanwhile, Sweeney herself hasn’t said a word publicly — but she doesn’t need to. Her actions are speaking plenty loud. On Friday, gun training company Taran Tactical dropped a video of the Euphoria star looking like an absolute pro with a handgun. Controlled stance, steady trigger discipline — this wasn’t some Hollywood prop play; she was sending rounds downrange like she meant it. A girl who can sell jeans and run drills at the range? That’s not just marketable. That’s peak American.
Do you think @sydney_sweeney has great SPLITS? Sydney shreds @TaranTactical ! @_Americaneagle @TetianaGaidar @chrysti_ane @megants @SydneySweeneyHD pic.twitter.com/heyd5tml29
— Taran Tactical (@TaranTactical) August 1, 2025
And if that wasn’t enough to trigger the professional outrage class, here’s your kicker: Sydney Sweeney is a registered Republican. Public voter records show she’s been registered with the Republican Party of Florida since June 2024. That little detail hit like a bombshell. When former President Trump heard the news, he practically grinned ear-to-ear. “Oh, now I love her ad,” he told reporters before boarding Air Force One.
Even Vice President JD Vance weighed in, torching Democrats for coming unglued over “a pretty girl selling jeans.” His advice to the Left? “Keep calling anyone who thinks Sydney Sweeney is attractive a Nazi. That seems to be your strategy.” Brutal.