Leaked Internal Target Memo Did Not Help Their Case

TargetsPride Month campaign has soured customers and cost them dearly, but CEO Brian Cornell doesnt see the controversy in the same way.

In an effort to cater to a diversifying customer base, Target stocked childrens books that promote transgender ideology, and items of clothing that followed in the same vein. After facing backlash from their customer base, they removed some of the more controversial pieces, but Cornell isnt going to back down.

I think those are just good business decisions, and its the right thing for society, and its the great thing for our brand, Cornell said.

The CEO claims that their strategy to embrace DE&I (diversity, equity, and inclusion) is improving their customer relations and boosting their sales, but it looks like, from the leaked internal memo, that the corporation isnt done with its attempt to virtue signal.

Not only does the memo thank Cornell forshowing care to the LGBTQIA+ community, but it also brings up the death of George Floyd, an incident that occurred three years ago, as if its still relevant.

These initiatives are completely self-defeating for Targets success, as its alienating customers that just want to be left alone while they shop. Incidentally, the customers theyre targeting with transgender books and George Floyd-related messaging are the exact same people that they werent demanding this in the first place. Its completely unnecessary and comes off looking desperate.

At the end of the day, most customers just want to buy stuff without having a corporation shoving divisive political topics down their throat. Its unclear why Target would sink time and money into such a disaster while theyre already under constant fire from a customer base thats fed up with the corporations customer relations. Instead of trying to appeal to the extreme minority, Target should take a cue from the customers by listening to what they have to say and donating to a charitable cause; thats surely better for the brand thanPride Month and bringing up George Floyd.

Previous CNN Is About to Tick The Libs Off Again, New Town Hall Announced
Next Even Dems Mouths Droped After What Biden Just Did