Cracker Jack Gets a New Woke Rebranding in Latest Propaganda Push

The woke culture has gone off the rails. Insane liberals are driven by an ideology that insists everything must have a gender-neutral identity or be perfectly diversity balanced. It’s not only impractical, it’s illogical. But that hasn’t stopped them.

Wokeism has bled into the corporate structure of America so deeply that nothing is protected. Cartoon characters have been canceled. Famous children’s books have been accused of being wrought with racial overtones. They’re not.

An overwhelming wave of lunacy has spread across the country. It attacks anything and everything. Disney has kowtowed to wokeism. Nickelodeon shows have been canceled. Even Oreo cookies have been determined to be racist.

Most Americans believe this whole woke ideology to be crazy, but very few are pushing back. Eventually, Americans are going to wake up and find that thousands of their most beloved treasures are gone. Poof, up a puff of woke smoke!

This woke focus strangely targets things that have a lot to do with children. There’s an obvious theme. Part of the woke agenda is to brainwash our children with woke propaganda. Regardless of what names and words really mean, if the wokies think it’s bad, it has to go.

Let’s inspect the latest victim of wokeism. Cracker Jack is a famous American snack. The caramel-coated, molasses-flavored popcorn delights are iconic. But the wokies aren’t comfortable with the man reference in the name.

Cracker Jack has a direct association with America’s pastime. The sweet snack is directly tied to baseball lore. The snack is mentioned in the famous seventh inning stretch song, Take Me Out to the Ballgame.

You know, “Buy me some peanuts and Cracker Jacks.” For kids, Cracker Jacks were a favorite because of the surprise toy boxes held inside. In the early 1960s, the company used children’s puppeteer Shari Lewis and her puppet Lamb Chop in various marketing campaigns.

This is a famous company name with an endearing history. And then there’s the definition of the word. According to Merriam-Webster, “crackerjack” refers to a person or thing of marked excellence. But that’s not good enough for the wokies.

According to these whack-jobs, Cracker Jack is sexist. It’s not, but they pushed Frito-Lay hard enough to make a name adjustment. The company succumbed to the pressures of the woke culture. The loonies screamed gender inequality.

So what did Frito-Lay do? They added another box of snack treats to their product list called “Cracker Jill.” Now, the switch isn’t without a few positive features. Frito-Lay pledged to donate $200,000 to the Women’s Sports Foundation.

That’s a good thing. But along with the new name for an iconic American snack, the company insisted that the decades-old baseball song be changed as well. The new lyrics boast of “peanuts and Cracker Jill” and urge you to “root, root, root for a girl’s team.”

Not only do the lyrics sound contrived, they are pretty silly. But girls need their accolades as well as the boys. We just can’t fathom the relevance between the name on a box of candied popcorn and gender equality. It’s great to acknowledge women’s achievements.

Nevertheless, that’s the woke ideology. But at least Sailor Jack didn’t get canceled. That’s the normal fate of anything that gets caught in the wokies’ crosshairs. We just wonder if the famous Jack’s dog, Bingo, will get nurtured off the box.

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